GOLD RUSH / MAD MAX NEW SEASON LAUNCH
ON-AIR, DIGITAL, SOCIAL 360 CAMPAIGN
Gold Rush meets Mad Max. Our main characters stay true to who they are, but we dial up the drama in a post-apocalyptic desert backdrop to deliver on the concept that there is a limited supply of gold out there, and everyone wants it for themselves. Color treatments over both imagery and footage give this season a unique and distinctive look.
BTS
CAPTURING THE MOMENT
We’ll never forget this shoot. 110° heat, blasting sand and the relentless sun. Both cast and crew were fantastic, doing whatever was needed to lock in the shot. Love how this image captures these 3 hardcore, blue-collar, manly, gold diggers being “pampered” with umbrellas, makeup, technology and bottled water.
